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Jim Liu 宝玉
109 lines
3.2 KiB
Markdown
109 lines
3.2 KiB
Markdown
# Canvas & Layout
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Core canvas specifications and layout grids for Xiaohongshu infographics.
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## Aspect Ratios
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| Name | Ratio | Pixels | Note |
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|------|-------|--------|------|
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| portrait-3-4 | 3:4 | 1242×1660 | Highest traffic on XHS (recommended) |
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| square | 1:1 | 1242×1242 | Second recommended |
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| portrait-2-3 | 2:3 | 1242×1863 | Taller format |
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**Default**: portrait-3-4 for maximum engagement.
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## Safe Zones
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Avoid placing critical content in these areas:
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| Zone | Position | Reason |
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|------|----------|--------|
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| bottom-overlay | Bottom 10% | Title bar overlay on mobile |
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| top-right | Top-right corner | Like/share button overlay |
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| bottom-right | Bottom-right corner | Watermark position |
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```
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┌─────────────────────────────┐
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│ [like/share]│ ← top-right: avoid
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│ │
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│ │
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│ ✓ SAFE CONTENT AREA │
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│ │
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│ │
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│ [title bar overlay area] │ ← bottom 10%: avoid key info
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└─────────────────────────────┘
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```
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## Grid Layouts
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### Density-Based Layouts
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| Layout | Info Density | Whitespace | Points/Image | Best For |
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|--------|--------------|------------|--------------|----------|
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| sparse | Low | 60-70% | 1-2 | Covers, quotes, impactful statements |
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| balanced | Medium | 40-50% | 3-4 | Standard content, tutorials |
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| dense | High | 20-30% | 5-8 | Knowledge cards, cheat sheets |
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### Structure-Based Layouts
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| Layout | Structure | Items | Best For |
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|--------|-----------|-------|----------|
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| list | Vertical enumeration | 4-7 | Rankings, checklists, step guides |
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| comparison | Left vs Right | 2 sections | Before/after, pros/cons |
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| flow | Connected nodes | 3-6 steps | Processes, timelines, workflows |
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## Layout by Position
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| Position | Recommended Layout | Why |
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|----------|-------------------|-----|
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| Cover | sparse | Maximum visual impact, clear title |
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| Setup | balanced | Context without overwhelming |
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| Core | balanced/dense/list | Based on content density |
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| Payoff | balanced/list | Clear takeaways |
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| Ending | sparse | Clean CTA, memorable close |
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## Grid Cells
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For multi-element compositions:
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| Name | Cells | Use Case |
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|------|-------|----------|
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| single | 1 | Hero image, maximum impact |
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| dual | 2 | Before/after, comparison |
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| triptych | 3 | Steps, process flow |
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| quad | 4 | Product showcase |
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| six-grid | 6 | Checklist, collection |
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| nine-grid | 9 | Multi-image gallery |
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## Visual Balance
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### Sparse Layout
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- Single focal point centered
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- Breathing room on all sides
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- Symmetrical composition
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### Balanced Layout
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- Top-weighted title
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- Evenly distributed content below
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- Clear visual hierarchy
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### Dense Layout
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- Organized grid structure
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- Clear section boundaries
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- Compact but readable spacing
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### List Layout
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- Left-aligned items
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- Clear number/bullet hierarchy
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- Consistent item format
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### Comparison Layout
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- Symmetrical left/right
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- Clear visual contrast
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- Divider between sections
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### Flow Layout
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- Directional flow (top→bottom or left→right)
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- Connected nodes with arrows
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- Clear progression indicators
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