mirror of
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Jim Liu 宝玉
a596c653d3
Rename baoyu-xhs-images to baoyu-image-cards to decouple from Xiaohongshu platform. Deprecate baoyu-xhs-images with migration notice pointing to baoyu-image-cards.
199 lines
7.1 KiB
Markdown
199 lines
7.1 KiB
Markdown
# Xiaohongshu Content Analysis Framework
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Deep analysis framework tailored for Xiaohongshu's unique engagement patterns.
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## Purpose
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Before creating infographics, thoroughly analyze the source material to:
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- Maximize hook power and swipe motivation
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- Identify save-worthy and share-worthy elements
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- Plan the visual narrative arc
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- Match content to optimal style/layout
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## Platform Characteristics
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Unlike other platforms, Xiaohongshu content must prioritize:
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- **Hook Power**: First image decides 90% of engagement
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- **Swipe Motivation**: Each image must compel users to continue
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- **Save Value**: Content worth bookmarking for later
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- **Share Triggers**: Emotional resonance that drives sharing
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## Analysis Dimensions
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### 1. Content Type Classification
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| Type | Characteristics | Best Style | Best Layout |
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|------|----------------|------------|-------------|
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| 种草/安利 | Product recommendation, benefits focus | cute/fresh | balanced/list |
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| 干货分享 | Knowledge, tips, how-to | notion | dense/list |
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| 个人故事 | Personal experience, emotional | warm | balanced |
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| 测评对比 | Review, comparison, pros/cons | bold/notion | comparison |
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| 教程步骤 | Step-by-step guide | fresh/notion | flow/list |
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| 避坑指南 | Warnings, mistakes to avoid | bold | list/comparison |
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| 清单合集 | Collections, recommendations | cute/minimal | list/dense |
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### 2. Hook Analysis (爆款标题潜力)
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Evaluate title/hook potential using these patterns:
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**Hook Types**:
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- **数字钩子**: "5个方法", "3分钟学会", "99%的人不知道"
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- **痛点钩子**: "踩过的坑", "后悔没早知道", "别再..."
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- **好奇钩子**: "原来...", "竟然...", "没想到..."
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- **利益钩子**: "省钱", "变美", "效率翻倍"
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- **身份钩子**: "打工人必看", "学生党", "新手妈妈"
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**Rating Scale**:
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- ⭐⭐⭐⭐⭐ (5/5): Multiple strong hooks combined
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- ⭐⭐⭐⭐ (4/5): Clear hook with room for enhancement
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- ⭐⭐⭐ (3/5): Basic hook, needs strengthening
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- ⭐⭐ (2/5): Weak hook, requires significant improvement
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- ⭐ (1/5): No clear hook
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### 3. Target Audience (用户画像)
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| Audience | Interests | Preferred Style | Content Focus |
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|----------|-----------|-----------------|---------------|
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| 学生党 | 省钱、学习、校园 | cute/fresh | 平价、教程、学习方法 |
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| 打工人 | 效率、职场、减压 | minimal/notion | 工具、技巧、摸鱼 |
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| 宝妈 | 育儿、家居、省心 | warm/fresh | 实用、安全、经验 |
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| 精致女孩 | 美妆、穿搭、仪式感 | cute/retro | 好看、氛围、品质 |
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| 技术宅 | 工具、效率、极客 | notion/chalkboard | 深度、专业、新奇 |
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| 美食爱好者 | 探店、食谱、测评 | warm/pop | 好吃、简单、颜值 |
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| 旅行达人 | 攻略、打卡、小众 | fresh/retro | 省钱、避坑、拍照 |
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### 4. Engagement Potential
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**Save Value (收藏价值)**:
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- Is it reference material? ✓ High save potential
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- Is it a checklist or list? ✓ High save potential
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- Is it a tutorial? ✓ High save potential
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- Is it time-sensitive news? ✗ Low save potential
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**Share Triggers (分享冲动)**:
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- "我朋友也需要看这个" → High share potential
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- "这说的就是我" → Identity resonance
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- "太有用了必须分享" → Utility sharing
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- "笑死，给朋友看看" → Entertainment sharing
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**Comment Inducement (评论诱导)**:
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- Open-ended questions: "你是哪种类型？"
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- Experience sharing: "评论区说说你的经历"
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- Debate triggers: "你觉得呢？"
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- Help requests: "有更好的推荐吗？"
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**Interaction Design (互动设计)**:
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- Polls: "A还是B？"
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- Challenges: "你能做到几个？"
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- Tags: "@你那个需要的朋友"
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### 5. Visual Opportunity Map
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| Content Element | Visual Treatment | Example |
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|-----------------|------------------|---------|
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| 数据/统计 | Highlighted numbers, simple charts | "节省80%时间" 大字突出 |
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| 对比 | Before/after, side-by-side | 左右分屏对比图 |
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| 步骤 | Numbered flow, arrows | 1→2→3 流程图 |
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| 清单 | Checklist with icons | ✓/✗ 列表配图标 |
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| 情感 | Character expressions, scenes | 卡通人物表情包 |
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| 产品 | Product showcase, lifestyle | 产品实拍+使用场景 |
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| 引用 | Quote cards, speech bubbles | 金句卡片设计 |
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### 6. Swipe Flow Design
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Plan the narrative arc across images:
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| Position | Purpose | Hook Strategy |
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|----------|---------|---------------|
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| **Cover (封面)** | Stop scrolling | 最强视觉冲击 + 核心标题 |
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| **Setup (铺垫)** | Build context | 痛点共鸣 / 好奇心 |
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| **Core (核心)** | Deliver value | 干货内容，每页1-2个要点 |
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| **Payoff (收获)** | Practical takeaway | 可执行的行动建议 |
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| **Ending (结尾)** | Drive action | CTA + 互动引导 |
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**Swipe Motivation Between Images**:
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- End each image with a hook for the next
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- Use "下一页更精彩" type transitions
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- Create information gaps that require swiping
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- Build anticipation through numbering ("第3个最重要")
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## Output Format
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Analysis results should be saved to `analysis.md` with:
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```yaml
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---
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title: "5个让你效率翻倍的AI工具"
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topic: 干货分享
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content_type: 工具推荐
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source_language: zh
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user_language: zh
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recommended_image_count: 6
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---
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## Target Audience
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- **Primary**: 打工人、自由职业者 - 追求效率提升
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- **Secondary**: 学生党 - 写论文、做作业需要
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- **Tertiary**: 内容创作者 - 需要AI辅助
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## Hook Analysis
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**标题钩子评分**: ⭐⭐⭐⭐ (4/5)
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- ✓ 数字钩子: "5个"
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- ✓ 利益钩子: "效率翻倍"
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- △ 可增强: 加入身份标签 "打工人必看"
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**建议优化**:
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- 原标题: "5个让你效率翻倍的AI工具"
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- 优化: "打工人必看！5个让我效率翻倍的AI神器"
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## Value Proposition
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**为什么用户要看？**
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1. **实用价值**: 直接可用的工具推荐
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2. **省时省力**: 不用自己筛选，直接抄作业
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3. **FOMO**: 别人都在用，我不能落后
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**收藏理由**: 工具清单，需要时可以回来查
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## Engagement Design
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- **互动点**: 结尾问"你最常用哪个？"
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- **评论诱导**: "还有什么好用的工具评论区分享"
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- **分享触发**: 打工人会转发给同事
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## Content Signals
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- "AI工具" → notion + dense
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- "效率" → notion + list
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- "干货" → minimal + dense
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## Swipe Flow
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| Image | Position | Purpose | Hook |
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|-------|----------|---------|------|
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| 1 | Cover | 吸引停留 | 标题+视觉冲击 |
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| 2 | Setup | 建立共鸣 | 为什么需要AI工具 |
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| 3-5 | Core | 核心价值 | 每页1-2个工具详解 |
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| 6 | Ending | 行动引导 | 总结+互动引导 |
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## Recommended Approaches
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1. **Notion + Dense** - 知识卡片风格，适合干货分享 (recommended)
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2. **Notion + List** - 清爽知识卡片风格
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3. **Minimal + Balanced** - 简约高端，适合职场人群
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```
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## Analysis Checklist
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Before proceeding to outline generation:
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- [ ] Can I identify the content type?
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- [ ] Is the hook strong enough? (≥3 stars)
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- [ ] Do I know the primary audience?
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- [ ] Have I identified save/share triggers?
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- [ ] Are there clear visual opportunities?
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- [ ] Is the swipe flow planned?
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- [ ] Have I identified the best style+layout recommendation?
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