diff --git a/src/lib/server/cloudflare.ts b/src/lib/server/cloudflare.ts
index 2c4a3a6..fd4fcd4 100644
--- a/src/lib/server/cloudflare.ts
+++ b/src/lib/server/cloudflare.ts
@@ -36,6 +36,36 @@ async function graphql<T>(
 	return result.data;
 }
 
+async function getSiteTagByToken(
+	apiToken: string,
+	accountId: string,
+	siteToken: string
+): Promise<string> {
+	if (siteToken.length !== 32) return siteToken; // It's probably already a site_tag
+	try {
+		const response = await fetch(
+			`https://api.cloudflare.com/client/v4/accounts/${accountId}/rum/site_info`,
+			{
+				headers: { Authorization: `Bearer ${apiToken}` }
+			}
+		);
+		if (!response.ok) return siteToken;
+		const data = (await response.json()) as {
+			success: boolean;
+			result: { site_tag: string; site_token: string }[];
+		};
+		if (data.success && Array.isArray(data.result)) {
+			const matched = data.result.find(
+				(s) => s.site_token === siteToken || s.site_tag === siteToken
+			);
+			if (matched) return matched.site_tag;
+		}
+	} catch (e) {
+		console.warn('Failed to resolve site_tag from token', e);
+	}
+	return siteToken;
+}
+
 export async function purgePublicCache(platform: App.Platform | undefined): Promise<string | null> {
 	const env = platform?.env as AnalyticsEnv | undefined;
 	let error: string | null = null;
@@ -262,6 +292,7 @@ async function fetchAudience(
 	siteTag: string,
 	now: Date
 ): Promise<AnalyticsData['audience']> {
+	const realSiteTag = await getSiteTagByToken(token, accountId, siteTag);
 	const thirtyDaysAgo = new Date(now.getTime() - 30 * 86400000).toISOString().split('T')[0];
 	try {
 		const data = await graphql<{
@@ -282,7 +313,7 @@ async function fetchAudience(
 						accounts(filter: { accountTag: $account }) {
 							rumPageloadEventsAdaptiveGroups(
 								limit: 30
-								filter: { siteToken: $site, datetime_geq: $date }
+								filter: { siteTag: $site, datetime_geq: $date }
 								orderBy: [date_ASC]
 							) {
 								count
@@ -299,7 +330,7 @@ async function fetchAudience(
 			`,
 			{
 				account: accountId,
-				site: siteTag,
+				site: realSiteTag,
 				date: `${thirtyDaysAgo}T00:00:00Z`
 			}
 		);