# warm

Soft gradients and wellness aesthetic with approachable, friendly feeling

## Design Aesthetic

Soft, calming gradients with rounded shapes. Wellness and lifestyle aesthetic that feels approachable and nurturing. Organic flowing forms balanced with clean typography. Warmth and comfort in every element.

## Background

- Color: Soft gradient from Warm Peach (#FDF4F0) to Soft Lavender (#F5F0FF)
- Texture: Subtle organic shapes, soft blurred elements

## Typography

### Primary Font (Headlines)

Rounded sans-serif like Nunito, Poppins, or Quicksand. Medium to semi-bold weight. Friendly, approachable letterforms. Generous spacing.

### Secondary Font (Body)

Same family in regular weight, or complementary rounded sans-serif. Comfortable reading size. Warm, inviting tone.

## Color Palette

| Role | Color | Hex | Usage |
|------|-------|-----|-------|
| Background Start | Warm Peach | #FDF4F0 | Gradient start |
| Background End | Soft Lavender | #F5F0FF | Gradient end |
| Primary Text | Warm Charcoal | #3D3D3D | Headlines, body |
| Secondary Text | Soft Gray | #6B6B6B | Supporting text |
| Accent 1 | Coral | #FF8A80 | Primary highlights |
| Accent 2 | Soft Teal | #80CBC4 | Balance, growth |
| Accent 3 | Lavender | #B39DDB | Calm, premium |
| Accent 4 | Soft Yellow | #FFE082 | Energy, joy |

## Visual Elements

- Soft gradient backgrounds (avoid harsh transitions)
- Organic blob shapes with blurred edges
- Rounded rectangles and pill shapes
- Soft drop shadows (large blur, low opacity)
- Simple line illustrations with rounded endpoints
- Abstract organic patterns
- Floating elements with gentle motion implied
- Layered translucent shapes

## Style Rules

### Do

- Use soft, gentle color transitions
- Keep all corners rounded
- Create sense of calm and space
- Use organic, flowing shapes
- Layer elements with transparency

### Don't

- Use sharp corners or harsh lines
- Create high-contrast jarring combinations
- Use dark or aggressive colors
- Add busy or complex illustrations
- Add slide numbers, footers, or logos

## Best For

Wellness content, personal development, lifestyle brands, health and fitness, mindfulness, self-care, coaching, therapy, HR presentations