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feat: add analysis framework for Xiaohongshu content
This commit is contained in:
Jim Liu 宝玉
+150
-235
@@ -76,264 +76,146 @@ Detailed style definitions: `references/styles/<style>.md`
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Detailed layout definitions: `references/layouts/<layout>.md`
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Detailed layout definitions: `references/layouts/<layout>.md`
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## Auto Style Selection
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## Auto Selection
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When no `--style` is specified, analyze content to select:
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| Content Signals | Style | Layout |
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|-----------------|-------|--------|
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| Beauty, fashion, cute, girl, pink | `cute` | sparse/balanced |
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| Health, nature, clean, fresh, organic | `fresh` | balanced/flow |
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| Tech, AI, code, digital, app, tool | `tech` | dense/list |
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| Life, story, emotion, feeling, warm | `warm` | balanced |
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| Warning, important, must, critical | `bold` | list/comparison |
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| Professional, business, elegant, simple | `minimal` | sparse/balanced |
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| Classic, vintage, old, traditional | `retro` | balanced |
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| Fun, exciting, wow, amazing | `pop` | sparse/list |
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| Knowledge, concept, productivity, SaaS | `notion` | dense/list |
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| Content Signals | Selected Style |
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## File Structure
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|----------------|----------------|
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| Beauty, fashion, cute, girl, pink | `cute` |
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| Health, nature, clean, fresh, organic | `fresh` |
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| Tech, AI, code, digital, app, tool | `tech` |
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| Life, story, emotion, feeling, warm | `warm` |
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| Warning, important, must, critical | `bold` |
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| Professional, business, elegant, simple | `minimal` |
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| Classic, vintage, old, traditional | `retro` |
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| Fun, exciting, wow, amazing | `pop` |
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| Knowledge, concept, productivity, SaaS, notion | `notion` |
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## Auto Layout Selection
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When no `--layout` is specified, analyze content structure to select:
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| Content Signals | Selected Layout |
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|----------------|-----------------|
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| Single quote, one key point, cover | `sparse` |
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| 3-4 points, explanation, tutorial | `balanced` |
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| 5+ points, summary, cheat sheet, 干货 | `dense` |
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| Numbered items, top N, checklist, steps | `list` |
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| vs, compare, before/after, pros/cons | `comparison` |
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| Process, flow, timeline, steps with order | `flow` |
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**Layout by Position**:
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| Position | Recommended Layout |
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|----------|-------------------|
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| Cover | `sparse` |
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| Content | `balanced` or content-appropriate |
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| Ending | `sparse` or `balanced` |
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## File Management
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### With Article Path
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Save to `xhs-images/` subdirectory in the same folder as the article:
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```
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```
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posts/ai-future/
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[target]/
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├── article.md
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├── source.md # Source content (if pasted)
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└── xhs-images/
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├── analysis.md # Deep analysis results
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├── outline.md
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├── outline-style-[slug].md # Variant A (e.g., outline-style-tech.md)
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├── prompts/
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├── outline-style-[slug].md # Variant B (e.g., outline-style-notion.md)
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│ ├── 01-cover.md
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├── outline-style-[slug].md # Variant C (e.g., outline-style-minimal.md)
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│ ├── 02-content-1.md
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├── outline.md # Final selected
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│ └── ...
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├── prompts/
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├── 01-cover.png
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│ ├── 01-cover-[slug].md
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├── 02-content-1.png
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│ ├── 02-content-[slug].md
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└── 03-ending.png
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│ └── ...
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├── 01-cover-[slug].png
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├── 02-content-[slug].png
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└── NN-ending-[slug].png
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```
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```
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### Without Article Path (Pasted Content)
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**Target directory**:
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- With source path: `[source-dir]/xhs-images/`
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Save to `xhs-outputs/YYYY-MM-DD/[topic-slug]/`:
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- Without source: `xhs-outputs/YYYY-MM-DD/[topic-slug]/`
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```
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xhs-outputs/
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└── 2026-01-13/
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└── ai-agent-guide/
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├── source.md # Saved pasted content
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├── outline.md
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├── prompts/
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│ ├── 01-cover.md
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│ └── ...
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├── 01-cover.png
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└── 02-ending.png
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```
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## Workflow
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## Workflow
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### Step 1: Analyze Content & Select Style/Layout
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### Step 1: Analyze Content → `analysis.md`
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Read source content, save it if needed, and perform deep analysis.
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**Actions**:
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1. **Save source content** (if not already a file):
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1. **Save source content** (if not already a file):
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- If user provides a file path: use as-is
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- If user provides a file path: use as-is
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- If user pastes content: save to `source.md` in target directory
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- If user pastes content: save to `source.md` in target directory
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2. Read content
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2. Read source content
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3. If `--style` specified, use that style; otherwise auto-select 3 candidates
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3. **Deep analysis** following `references/analysis-framework.md`:
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4. If `--layout` specified, use that layout; otherwise auto-select per image
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- Content type classification (种草/干货/测评/教程/避坑...)
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5. **Language detection**:
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- Hook analysis (爆款标题潜力)
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- Detect **source language** from content
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- Target audience identification
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- Detect **user language** from conversation context
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- Engagement potential (收藏/分享/评论)
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- Note if source_language ≠ user_language (will ask in Step 4)
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- Visual opportunity mapping
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6. Determine image count based on content complexity:
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- Swipe flow design
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4. Detect source language
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5. Determine recommended image count (2-10)
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6. Select 3 style+layout combinations
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7. **Save to `analysis.md`**
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| Content Type | Image Count |
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### Step 2: Generate 3 Outline Variants
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|-------------|-------------|
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| Simple opinion / single topic | 2-3 |
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| Medium complexity / tutorial | 4-6 |
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| Deep dive / multi-dimensional | 7-10 |
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**Note**: Layout can vary per image in a series. Cover typically uses `sparse`, content pages use `balanced`/`dense`/`list` as appropriate.
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Based on analysis, create three distinct style variants.
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### Step 2: Generate Outline
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**For each variant**:
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1. **Generate outline** (`outline-style-[slug].md`):
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- YAML front matter with style, layout, image_count
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- Cover design with hook
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- Each image: layout, core message, text content, visual concept
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- **Written in user's preferred language**
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- Reference: `references/outline-template.md`
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Plan for each image with style and layout specifications:
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| Variant | Selection Logic | Example Filename |
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|---------|-----------------|------------------|
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| A | Primary recommendation | `outline-style-tech.md` |
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| B | Alternative style | `outline-style-notion.md` |
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| C | Different audience/mood | `outline-style-minimal.md` |
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```markdown
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**All variants are preserved after selection for reference.**
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# Xiaohongshu Infographic Series Outline
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**Topic**: [topic description]
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### Step 3: User Confirms All Options
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**Style**: [selected style]
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**Default Layout**: [selected layout or "varies"]
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**Image Count**: N
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**Generated**: YYYY-MM-DD HH:mm
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---
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## Image 1 of N
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**Position**: Cover
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**Layout**: sparse
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**Core Message**: [one-liner]
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**Filename**: 01-cover.png
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**Text Content**:
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- Title: xxx
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- Subtitle: xxx
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**Visual Concept**: [style + layout appropriate description]
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---
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## Image 2 of N
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**Position**: Content
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**Layout**: [balanced/dense/list/comparison/flow]
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**Core Message**: [one-liner]
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**Filename**: 02-xxx.png
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**Text Content**:
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- Title: xxx
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- Points: [list based on layout density]
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**Visual Concept**: [description matching style + layout]
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---
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...
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```
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### Step 3: Save Outline
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Save outline as `outline.md`.
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### Step 4: Review & Confirm
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**Purpose**: Let user confirm all options in a single step before image generation.
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**IMPORTANT**: Present ALL options in a single confirmation step using AskUserQuestion. Do NOT interrupt workflow with multiple separate confirmations.
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**IMPORTANT**: Present ALL options in a single confirmation step using AskUserQuestion. Do NOT interrupt workflow with multiple separate confirmations.
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1. **Generate 3 style variants** (if style not specified):
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**Determine which questions to ask**:
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- Analyze content to select 3 most suitable styles
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- Generate complete outline for each style variant
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- Save as `outline-{style}.md` (e.g., `outline-cute.md`, `outline-notion.md`, `outline-tech.md`)
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2. **Determine which questions to ask**:
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| Question | When to Ask |
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|----------|-------------|
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| Style variant | Always (required) |
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| Default layout | Only if user might want to override |
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| Language | Only if `source_language ≠ user_language` |
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| Question | When to Ask |
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**Language handling**:
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|----------|-------------|
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- If source language = user language: Just inform user (e.g., "Images will be in Chinese")
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| Style variant | Always (required) |
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- If different: Ask which language to use
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| Default layout | Always (offer common options) |
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| Language | Only if `source_language ≠ user_language` |
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3. **Present options** (use AskUserQuestion with all applicable questions):
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**AskUserQuestion format**:
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**Question 1 (Style)** - always:
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```
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- Style A (recommended): [style name] - [brief description]
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Question 1 (Style): Which style variant?
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- Style B: [style name] - [brief description]
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- A: tech + dense (Recommended) - 专业科技感，适合干货
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- Style C: [style name] - [brief description]
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- B: notion + list - 清爽知识卡片
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- Custom: Provide custom style reference
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- C: minimal + balanced - 简约高端风格
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- Custom: 自定义风格描述
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**Question 2 (Layout)** - always:
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Question 2 (Layout) - only if relevant:
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- sparse (Recommended for cover) - minimal info, maximum impact
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- Keep variant default (Recommended)
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- balanced - standard 3-4 points
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- sparse / balanced / dense / list / comparison / flow
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- dense - high info density, knowledge cards
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- list / comparison / flow - special formats
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**Question 3 (Language)** - only if source ≠ user language:
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Question 3 (Language) - only if mismatch:
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- [Source language] (matches content)
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- 中文 (匹配原文)
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- [User language] (your preference)
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- English (your preference)
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**Language handling**:
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- If source language = user language: Just inform user (e.g., "Images will be in Chinese")
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- If different: Ask which language to use
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4. **Apply selection**:
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- Copy selected `outline-{style}.md` to `outline.md`
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- If custom style provided, generate new outline with that style
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- If different language selected, regenerate outline in that language
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- User may edit `outline.md` directly for fine-tuning
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- If modified, reload outline before proceeding
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5. **Proceed only after explicit user confirmation**
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### Step 5: Generate Images One by One
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For each image, create a prompt file with style and layout specifications.
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**Prompt Format**:
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```markdown
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Infographic theme: [topic]
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Style: [style name]
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Layout: [layout name]
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Position: [cover/content/ending]
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Visual composition:
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- Main visual: [style-appropriate description]
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- Arrangement: [layout-specific structure]
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- Decorative elements: [style-specific decorations]
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Color scheme:
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- Primary: [style primary color]
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- Background: [style background color]
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- Accent: [style accent color]
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Text content:
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- Title: 「xxx」(large, prominent)
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- Key points: [based on layout density]
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Layout instructions: [layout-specific guidance]
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Style notes: [style-specific characteristics]
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```
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```
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**Layout-Specific Instructions**:
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**After confirmation**:
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1. Copy selected `outline-style-[slug].md` → `outline.md`
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2. Update YAML front matter with confirmed options
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3. If custom style: regenerate outline with that style
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4. User may edit `outline.md` directly for fine-tuning
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| Layout | Arrangement Instructions |
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### Step 4: Generate Images
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|--------|-------------------------|
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| `sparse` | Single focal point centered, 1-2 text elements, maximum breathing room |
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With confirmed outline + style + layout:
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| `balanced` | Title at top, 3-4 points in clear sections, moderate spacing |
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| `dense` | Grid or multi-section layout, 5-8 points, compact but organized |
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**For each image (cover + content + ending)**:
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| `list` | Vertical numbered/bulleted list, consistent item spacing, clear hierarchy |
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1. Save prompt to `prompts/NN-{type}-[slug].md` (in user's preferred language)
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| `comparison` | Two-column split, clear divider, mirrored structure left/right |
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2. Generate image using confirmed style and layout
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| `flow` | Horizontal or vertical flow with arrows, connected nodes/steps |
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3. Report progress after each generation
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**Image Generation Skill Selection**:
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**Image Generation Skill Selection**:
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1. Check available image generation skills
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- Check available image generation skills
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2. If multiple skills available, ask user to choose
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- If multiple skills available, ask user preference
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**Session Management**:
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**Session Management**:
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If the image generation skill supports `--sessionId`:
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If image generation skill supports `--sessionId`:
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1. Generate a unique session ID at the start (e.g., `xhs-{topic-slug}-{timestamp}`)
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1. Generate unique session ID: `xhs-{topic-slug}-{timestamp}`
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2. Use the same session ID for all images in the series
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2. Use same session ID for all images
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3. This ensures style consistency across all generated images
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3. Ensures visual consistency across generated images
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**Generation Flow**:
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### Step 5: Completion Report
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1. Call selected image generation skill with prompt file, output path, and session ID
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2. Confirm generation success
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3. Report progress: "Generated X/N"
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4. Continue to next
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**All prompts are written in the user's confirmed language preference.**
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### Step 6: Completion Report
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```
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```
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Xiaohongshu Infographic Series Complete!
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Xiaohongshu Infographic Series Complete!
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@@ -344,21 +226,48 @@ Layout: [layout name or "varies"]
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Location: [directory path]
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Location: [directory path]
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Images: N total
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Images: N total
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- 01-cover.png ✓ Cover (sparse)
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✓ analysis.md
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- 02-content-1.png ✓ Content (balanced)
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✓ outline-style-tech.md
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- 03-content-2.png ✓ Content (dense)
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✓ outline-style-notion.md
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- 04-ending.png ✓ Ending (sparse)
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✓ outline-style-minimal.md
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✓ outline.md (selected: tech + dense)
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Outline: outline.md
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Files:
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- 01-cover-[slug].png ✓ Cover (sparse)
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- 02-content-[slug].png ✓ Content (balanced)
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- 03-content-[slug].png ✓ Content (dense)
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- 04-ending-[slug].png ✓ Ending (sparse)
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```
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```
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## Image Modification
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### Edit Single Image
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1. Identify image to edit (e.g., `03-content-chatgpt.png`)
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2. Update prompt in `prompts/03-content-chatgpt.md` if needed
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3. Regenerate image using same session ID
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### Add New Image
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1. Specify insertion position (e.g., after image 3)
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2. Create new prompt with appropriate slug
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3. Generate new image
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4. **Renumber files**: All subsequent images increment NN by 1
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5. Update `outline.md` with new image entry
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### Delete Image
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1. Remove image file and prompt file
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||||||
|
2. **Renumber files**: All subsequent images decrement NN by 1
|
||||||
|
3. Update `outline.md` to remove image entry
|
||||||
|
|
||||||
## Content Breakdown Principles
|
## Content Breakdown Principles
|
||||||
|
|
||||||
1. **Cover (Image 1)**: Strong visual impact, core title, attention hook → `sparse` layout
|
1. **Cover (Image 1)**: Hook + visual impact → `sparse` layout
|
||||||
2. **Content (Middle)**: Core points per image, density varies by content → `balanced`/`dense`/`list`/`comparison`/`flow`
|
2. **Content (Middle)**: Core value per image → `balanced`/`dense`/`list`/`comparison`/`flow`
|
||||||
3. **Ending (Last)**: Summary / call-to-action / memorable quote → `sparse` or `balanced`
|
3. **Ending (Last)**: CTA / summary → `sparse` or `balanced`
|
||||||
|
|
||||||
**Style × Layout Matrix** (recommended combinations):
|
**Style × Layout Matrix** (✓✓ = highly recommended, ✓ = works well):
|
||||||
|
|
||||||
| | sparse | balanced | dense | list | comparison | flow |
|
| | sparse | balanced | dense | list | comparison | flow |
|
||||||
|---|:---:|:---:|:---:|:---:|:---:|:---:|
|
|---|:---:|:---:|:---:|:---:|:---:|:---:|
|
||||||
@@ -372,13 +281,19 @@ Outline: outline.md
|
|||||||
| pop | ✓✓ | ✓✓ | ✓ | ✓✓ | ✓✓ | ✓ |
|
| pop | ✓✓ | ✓✓ | ✓ | ✓✓ | ✓✓ | ✓ |
|
||||||
| notion | ✓✓ | ✓✓ | ✓✓ | ✓✓ | ✓✓ | ✓✓ |
|
| notion | ✓✓ | ✓✓ | ✓✓ | ✓✓ | ✓✓ | ✓✓ |
|
||||||
|
|
||||||
✓✓ = highly recommended, ✓ = works well
|
## References
|
||||||
|
|
||||||
|
Detailed templates and guidelines in `references/` directory:
|
||||||
|
- `analysis-framework.md` - XHS-specific content analysis
|
||||||
|
- `outline-template.md` - Outline format and examples
|
||||||
|
- `styles/<style>.md` - Detailed style definitions
|
||||||
|
- `layouts/<layout>.md` - Detailed layout definitions
|
||||||
|
- `base-prompt.md` - Base prompt template
|
||||||
|
|
||||||
## Notes
|
## Notes
|
||||||
|
|
||||||
- Image generation typically takes 10-30 seconds per image
|
- Image generation typically takes 10-30 seconds per image
|
||||||
- Auto-retry once on generation failure
|
- Auto-retry once on generation failure
|
||||||
- Use cartoon alternatives for sensitive public figures
|
- Use cartoon alternatives for sensitive public figures
|
||||||
- Prompts written in user's confirmed language preference
|
- All prompts and text use confirmed language preference
|
||||||
- Text on images uses confirmed language
|
- Maintain style consistency across all images in series
|
||||||
- Maintain selected style consistency across all images in series
|
|
||||||
|
|||||||
@@ -0,0 +1,198 @@
|
|||||||
|
# Xiaohongshu Content Analysis Framework
|
||||||
|
|
||||||
|
Deep analysis framework tailored for Xiaohongshu's unique engagement patterns.
|
||||||
|
|
||||||
|
## Purpose
|
||||||
|
|
||||||
|
Before creating infographics, thoroughly analyze the source material to:
|
||||||
|
- Maximize hook power and swipe motivation
|
||||||
|
- Identify save-worthy and share-worthy elements
|
||||||
|
- Plan the visual narrative arc
|
||||||
|
- Match content to optimal style/layout
|
||||||
|
|
||||||
|
## Platform Characteristics
|
||||||
|
|
||||||
|
Unlike other platforms, Xiaohongshu content must prioritize:
|
||||||
|
- **Hook Power**: First image decides 90% of engagement
|
||||||
|
- **Swipe Motivation**: Each image must compel users to continue
|
||||||
|
- **Save Value**: Content worth bookmarking for later
|
||||||
|
- **Share Triggers**: Emotional resonance that drives sharing
|
||||||
|
|
||||||
|
## Analysis Dimensions
|
||||||
|
|
||||||
|
### 1. Content Type Classification
|
||||||
|
|
||||||
|
| Type | Characteristics | Best Style | Best Layout |
|
||||||
|
|------|----------------|------------|-------------|
|
||||||
|
| 种草/安利 | Product recommendation, benefits focus | cute/fresh | balanced/list |
|
||||||
|
| 干货分享 | Knowledge, tips, how-to | notion/tech | dense/list |
|
||||||
|
| 个人故事 | Personal experience, emotional | warm | balanced |
|
||||||
|
| 测评对比 | Review, comparison, pros/cons | tech/bold | comparison |
|
||||||
|
| 教程步骤 | Step-by-step guide | fresh/notion | flow/list |
|
||||||
|
| 避坑指南 | Warnings, mistakes to avoid | bold | list/comparison |
|
||||||
|
| 清单合集 | Collections, recommendations | cute/minimal | list/dense |
|
||||||
|
|
||||||
|
### 2. Hook Analysis (爆款标题潜力)
|
||||||
|
|
||||||
|
Evaluate title/hook potential using these patterns:
|
||||||
|
|
||||||
|
**Hook Types**:
|
||||||
|
- **数字钩子**: "5个方法", "3分钟学会", "99%的人不知道"
|
||||||
|
- **痛点钩子**: "踩过的坑", "后悔没早知道", "别再..."
|
||||||
|
- **好奇钩子**: "原来...", "竟然...", "没想到..."
|
||||||
|
- **利益钩子**: "省钱", "变美", "效率翻倍"
|
||||||
|
- **身份钩子**: "打工人必看", "学生党", "新手妈妈"
|
||||||
|
|
||||||
|
**Rating Scale**:
|
||||||
|
- ⭐⭐⭐⭐⭐ (5/5): Multiple strong hooks combined
|
||||||
|
- ⭐⭐⭐⭐ (4/5): Clear hook with room for enhancement
|
||||||
|
- ⭐⭐⭐ (3/5): Basic hook, needs strengthening
|
||||||
|
- ⭐⭐ (2/5): Weak hook, requires significant improvement
|
||||||
|
- ⭐ (1/5): No clear hook
|
||||||
|
|
||||||
|
### 3. Target Audience (用户画像)
|
||||||
|
|
||||||
|
| Audience | Interests | Preferred Style | Content Focus |
|
||||||
|
|----------|-----------|-----------------|---------------|
|
||||||
|
| 学生党 | 省钱、学习、校园 | cute/fresh | 平价、教程、学习方法 |
|
||||||
|
| 打工人 | 效率、职场、减压 | minimal/tech | 工具、技巧、摸鱼 |
|
||||||
|
| 宝妈 | 育儿、家居、省心 | warm/fresh | 实用、安全、经验 |
|
||||||
|
| 精致女孩 | 美妆、穿搭、仪式感 | cute/retro | 好看、氛围、品质 |
|
||||||
|
| 技术宅 | 工具、效率、极客 | tech/notion | 深度、专业、新奇 |
|
||||||
|
| 美食爱好者 | 探店、食谱、测评 | warm/pop | 好吃、简单、颜值 |
|
||||||
|
| 旅行达人 | 攻略、打卡、小众 | fresh/retro | 省钱、避坑、拍照 |
|
||||||
|
|
||||||
|
### 4. Engagement Potential
|
||||||
|
|
||||||
|
**Save Value (收藏价值)**:
|
||||||
|
- Is it reference material? ✓ High save potential
|
||||||
|
- Is it a checklist or list? ✓ High save potential
|
||||||
|
- Is it a tutorial? ✓ High save potential
|
||||||
|
- Is it time-sensitive news? ✗ Low save potential
|
||||||
|
|
||||||
|
**Share Triggers (分享冲动)**:
|
||||||
|
- "我朋友也需要看这个" → High share potential
|
||||||
|
- "这说的就是我" → Identity resonance
|
||||||
|
- "太有用了必须分享" → Utility sharing
|
||||||
|
- "笑死，给朋友看看" → Entertainment sharing
|
||||||
|
|
||||||
|
**Comment Inducement (评论诱导)**:
|
||||||
|
- Open-ended questions: "你是哪种类型？"
|
||||||
|
- Experience sharing: "评论区说说你的经历"
|
||||||
|
- Debate triggers: "你觉得呢？"
|
||||||
|
- Help requests: "有更好的推荐吗？"
|
||||||
|
|
||||||
|
**Interaction Design (互动设计)**:
|
||||||
|
- Polls: "A还是B？"
|
||||||
|
- Challenges: "你能做到几个？"
|
||||||
|
- Tags: "@你那个需要的朋友"
|
||||||
|
|
||||||
|
### 5. Visual Opportunity Map
|
||||||
|
|
||||||
|
| Content Element | Visual Treatment | Example |
|
||||||
|
|-----------------|------------------|---------|
|
||||||
|
| 数据/统计 | Highlighted numbers, simple charts | "节省80%时间" 大字突出 |
|
||||||
|
| 对比 | Before/after, side-by-side | 左右分屏对比图 |
|
||||||
|
| 步骤 | Numbered flow, arrows | 1→2→3 流程图 |
|
||||||
|
| 清单 | Checklist with icons | ✓/✗ 列表配图标 |
|
||||||
|
| 情感 | Character expressions, scenes | 卡通人物表情包 |
|
||||||
|
| 产品 | Product showcase, lifestyle | 产品实拍+使用场景 |
|
||||||
|
| 引用 | Quote cards, speech bubbles | 金句卡片设计 |
|
||||||
|
|
||||||
|
### 6. Swipe Flow Design
|
||||||
|
|
||||||
|
Plan the narrative arc across images:
|
||||||
|
|
||||||
|
| Position | Purpose | Hook Strategy |
|
||||||
|
|----------|---------|---------------|
|
||||||
|
| **Cover (封面)** | Stop scrolling | 最强视觉冲击 + 核心标题 |
|
||||||
|
| **Setup (铺垫)** | Build context | 痛点共鸣 / 好奇心 |
|
||||||
|
| **Core (核心)** | Deliver value | 干货内容，每页1-2个要点 |
|
||||||
|
| **Payoff (收获)** | Practical takeaway | 可执行的行动建议 |
|
||||||
|
| **Ending (结尾)** | Drive action | CTA + 互动引导 |
|
||||||
|
|
||||||
|
**Swipe Motivation Between Images**:
|
||||||
|
- End each image with a hook for the next
|
||||||
|
- Use "下一页更精彩" type transitions
|
||||||
|
- Create information gaps that require swiping
|
||||||
|
- Build anticipation through numbering ("第3个最重要")
|
||||||
|
|
||||||
|
## Output Format
|
||||||
|
|
||||||
|
Analysis results should be saved to `analysis.md` with:
|
||||||
|
|
||||||
|
```yaml
|
||||||
|
---
|
||||||
|
title: "5个让你效率翻倍的AI工具"
|
||||||
|
topic: 干货分享
|
||||||
|
content_type: 工具推荐
|
||||||
|
source_language: zh
|
||||||
|
user_language: zh
|
||||||
|
recommended_image_count: 6
|
||||||
|
---
|
||||||
|
|
||||||
|
## Target Audience
|
||||||
|
|
||||||
|
- **Primary**: 打工人、自由职业者 - 追求效率提升
|
||||||
|
- **Secondary**: 学生党 - 写论文、做作业需要
|
||||||
|
- **Tertiary**: 内容创作者 - 需要AI辅助
|
||||||
|
|
||||||
|
## Hook Analysis
|
||||||
|
|
||||||
|
**标题钩子评分**: ⭐⭐⭐⭐ (4/5)
|
||||||
|
- ✓ 数字钩子: "5个"
|
||||||
|
- ✓ 利益钩子: "效率翻倍"
|
||||||
|
- △ 可增强: 加入身份标签 "打工人必看"
|
||||||
|
|
||||||
|
**建议优化**:
|
||||||
|
- 原标题: "5个让你效率翻倍的AI工具"
|
||||||
|
- 优化: "打工人必看！5个让我效率翻倍的AI神器"
|
||||||
|
|
||||||
|
## Value Proposition
|
||||||
|
|
||||||
|
**为什么用户要看？**
|
||||||
|
1. **实用价值**: 直接可用的工具推荐
|
||||||
|
2. **省时省力**: 不用自己筛选，直接抄作业
|
||||||
|
3. **FOMO**: 别人都在用，我不能落后
|
||||||
|
|
||||||
|
**收藏理由**: 工具清单，需要时可以回来查
|
||||||
|
|
||||||
|
## Engagement Design
|
||||||
|
|
||||||
|
- **互动点**: 结尾问"你最常用哪个？"
|
||||||
|
- **评论诱导**: "还有什么好用的工具评论区分享"
|
||||||
|
- **分享触发**: 打工人会转发给同事
|
||||||
|
|
||||||
|
## Content Signals
|
||||||
|
|
||||||
|
- "AI工具" → tech + dense
|
||||||
|
- "效率" → notion + list
|
||||||
|
- "干货" → minimal + dense
|
||||||
|
|
||||||
|
## Swipe Flow
|
||||||
|
|
||||||
|
| Image | Position | Purpose | Hook |
|
||||||
|
|-------|----------|---------|------|
|
||||||
|
| 1 | Cover | 吸引停留 | 标题+视觉冲击 |
|
||||||
|
| 2 | Setup | 建立共鸣 | 为什么需要AI工具 |
|
||||||
|
| 3-5 | Core | 核心价值 | 每页1-2个工具详解 |
|
||||||
|
| 6 | Ending | 行动引导 | 总结+互动引导 |
|
||||||
|
|
||||||
|
## Recommended Approaches
|
||||||
|
|
||||||
|
1. **Tech + Dense** - 专业科技感，适合干货分享 (recommended)
|
||||||
|
2. **Notion + List** - 清爽知识卡片风格
|
||||||
|
3. **Minimal + Balanced** - 简约高端，适合职场人群
|
||||||
|
```
|
||||||
|
|
||||||
|
## Analysis Checklist
|
||||||
|
|
||||||
|
Before proceeding to outline generation:
|
||||||
|
|
||||||
|
- [ ] Can I identify the content type?
|
||||||
|
- [ ] Is the hook strong enough? (≥3 stars)
|
||||||
|
- [ ] Do I know the primary audience?
|
||||||
|
- [ ] Have I identified save/share triggers?
|
||||||
|
- [ ] Are there clear visual opportunities?
|
||||||
|
- [ ] Is the swipe flow planned?
|
||||||
|
- [ ] Have I selected 3 style+layout combinations?
|
||||||
@@ -0,0 +1,228 @@
|
|||||||
|
# Xiaohongshu Outline Template
|
||||||
|
|
||||||
|
Template for generating infographic series outlines.
|
||||||
|
|
||||||
|
## File Naming
|
||||||
|
|
||||||
|
Outline files use style slug in the name:
|
||||||
|
- `outline-style-tech.md` - Tech style variant
|
||||||
|
- `outline-style-notion.md` - Notion style variant
|
||||||
|
- `outline-style-minimal.md` - Minimal style variant
|
||||||
|
- `outline.md` - Final selected (copied from chosen variant)
|
||||||
|
|
||||||
|
## Image File Naming
|
||||||
|
|
||||||
|
Images use meaningful slugs for readability:
|
||||||
|
```
|
||||||
|
NN-{type}-[slug].png
|
||||||
|
NN-{type}-[slug].md (in prompts/)
|
||||||
|
```
|
||||||
|
|
||||||
|
| Type | Usage |
|
||||||
|
|------|-------|
|
||||||
|
| `cover` | First image (cover) |
|
||||||
|
| `content` | Middle content images |
|
||||||
|
| `ending` | Last image |
|
||||||
|
|
||||||
|
**Examples**:
|
||||||
|
- `01-cover-ai-tools.png`
|
||||||
|
- `02-content-why-ai.png`
|
||||||
|
- `03-content-chatgpt.png`
|
||||||
|
- `04-content-midjourney.png`
|
||||||
|
- `05-content-notion-ai.png`
|
||||||
|
- `06-ending-summary.png`
|
||||||
|
|
||||||
|
**Slug rules**:
|
||||||
|
- Derived from image content (kebab-case)
|
||||||
|
- Must be unique within the series
|
||||||
|
- Keep short but descriptive (2-4 words)
|
||||||
|
|
||||||
|
## Outline Format
|
||||||
|
|
||||||
|
```markdown
|
||||||
|
# Xiaohongshu Infographic Series Outline
|
||||||
|
|
||||||
|
---
|
||||||
|
style: tech
|
||||||
|
default_layout: dense
|
||||||
|
image_count: 6
|
||||||
|
generated: YYYY-MM-DD HH:mm
|
||||||
|
---
|
||||||
|
|
||||||
|
## Image 1 of 6
|
||||||
|
|
||||||
|
**Position**: Cover
|
||||||
|
**Layout**: sparse
|
||||||
|
**Hook**: 打工人必看！
|
||||||
|
**Slug**: ai-tools
|
||||||
|
**Filename**: 01-cover-ai-tools.png
|
||||||
|
|
||||||
|
**Text Content**:
|
||||||
|
- Title: 「5个AI神器让你效率翻倍」
|
||||||
|
- Subtitle: 亲测好用，建议收藏
|
||||||
|
|
||||||
|
**Visual Concept**:
|
||||||
|
科技感背景，多个AI工具图标环绕，中心大标题，
|
||||||
|
霓虹蓝+深色背景，未来感十足
|
||||||
|
|
||||||
|
**Swipe Hook**: 第一个就很强大👇
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Image 2 of 6
|
||||||
|
|
||||||
|
**Position**: Content
|
||||||
|
**Layout**: balanced
|
||||||
|
**Core Message**: 为什么你需要AI工具
|
||||||
|
**Slug**: why-ai
|
||||||
|
**Filename**: 02-content-why-ai.png
|
||||||
|
|
||||||
|
**Text Content**:
|
||||||
|
- Title: 「为什么要用AI？」
|
||||||
|
- Points:
|
||||||
|
- 重复工作自动化
|
||||||
|
- 创意辅助不卡壳
|
||||||
|
- 效率提升10倍
|
||||||
|
|
||||||
|
**Visual Concept**:
|
||||||
|
对比图：左边疲惫打工人，右边轻松使用AI的人
|
||||||
|
科技线条装饰，简洁有力
|
||||||
|
|
||||||
|
**Swipe Hook**: 接下来是具体工具推荐👇
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Image 3 of 6
|
||||||
|
|
||||||
|
**Position**: Content
|
||||||
|
**Layout**: dense
|
||||||
|
**Core Message**: ChatGPT使用技巧
|
||||||
|
**Slug**: chatgpt
|
||||||
|
**Filename**: 03-content-chatgpt.png
|
||||||
|
|
||||||
|
**Text Content**:
|
||||||
|
- Title: 「ChatGPT」
|
||||||
|
- Subtitle: 最强AI助手
|
||||||
|
- Points:
|
||||||
|
- 写文案：给出框架，秒出初稿
|
||||||
|
- 改文章：润色、翻译、总结
|
||||||
|
- 编程：写代码、找bug
|
||||||
|
- 学习：解释概念、出题练习
|
||||||
|
|
||||||
|
**Visual Concept**:
|
||||||
|
ChatGPT logo居中，四周放射状展示功能点
|
||||||
|
深色科技背景，霓虹绿点缀
|
||||||
|
|
||||||
|
**Swipe Hook**: 下一个更适合创意工作者👇
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Image 4 of 6
|
||||||
|
|
||||||
|
**Position**: Content
|
||||||
|
**Layout**: dense
|
||||||
|
**Core Message**: Midjourney绘图
|
||||||
|
**Slug**: midjourney
|
||||||
|
**Filename**: 04-content-midjourney.png
|
||||||
|
|
||||||
|
**Text Content**:
|
||||||
|
- Title: 「Midjourney」
|
||||||
|
- Subtitle: AI绘画神器
|
||||||
|
- Points:
|
||||||
|
- 输入描述，秒出图片
|
||||||
|
- 风格多样：写实/插画/3D
|
||||||
|
- 做封面、做头像、做素材
|
||||||
|
- 不会画画也能当设计师
|
||||||
|
|
||||||
|
**Visual Concept**:
|
||||||
|
展示几张MJ生成的不同风格图片
|
||||||
|
画框/画布元素装饰
|
||||||
|
|
||||||
|
**Swipe Hook**: 还有一个效率神器👇
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Image 5 of 6
|
||||||
|
|
||||||
|
**Position**: Content
|
||||||
|
**Layout**: balanced
|
||||||
|
**Core Message**: Notion AI笔记
|
||||||
|
**Slug**: notion-ai
|
||||||
|
**Filename**: 05-content-notion-ai.png
|
||||||
|
|
||||||
|
**Text Content**:
|
||||||
|
- Title: 「Notion AI」
|
||||||
|
- Subtitle: 智能笔记助手
|
||||||
|
- Points:
|
||||||
|
- 自动总结长文
|
||||||
|
- 头脑风暴出点子
|
||||||
|
- 整理会议记录
|
||||||
|
|
||||||
|
**Visual Concept**:
|
||||||
|
Notion界面风格，简洁黑白配色
|
||||||
|
展示笔记整理前后对比
|
||||||
|
|
||||||
|
**Swipe Hook**: 最后总结一下👇
|
||||||
|
|
||||||
|
---
|
||||||
|
|
||||||
|
## Image 6 of 6
|
||||||
|
|
||||||
|
**Position**: Ending
|
||||||
|
**Layout**: sparse
|
||||||
|
**Core Message**: 总结与互动
|
||||||
|
**Slug**: summary
|
||||||
|
**Filename**: 06-ending-summary.png
|
||||||
|
|
||||||
|
**Text Content**:
|
||||||
|
- Title: 「工具只是工具」
|
||||||
|
- Subtitle: 关键是用起来！
|
||||||
|
- CTA: 收藏备用 | 转发给需要的朋友
|
||||||
|
- Interaction: 你最常用哪个？评论区见👇
|
||||||
|
|
||||||
|
**Visual Concept**:
|
||||||
|
简洁背景，大字标题
|
||||||
|
底部互动引导文字
|
||||||
|
收藏/分享图标
|
||||||
|
|
||||||
|
---
|
||||||
|
```
|
||||||
|
|
||||||
|
## Layout Guidelines by Position
|
||||||
|
|
||||||
|
| Position | Recommended Layout | Why |
|
||||||
|
|----------|-------------------|-----|
|
||||||
|
| Cover | `sparse` | Maximum visual impact, clear title |
|
||||||
|
| Setup | `balanced` | Context without overwhelming |
|
||||||
|
| Core | `balanced`/`dense`/`list` | Based on content density |
|
||||||
|
| Payoff | `balanced`/`list` | Clear takeaways |
|
||||||
|
| Ending | `sparse` | Clean CTA, memorable close |
|
||||||
|
|
||||||
|
## Swipe Hook Strategies
|
||||||
|
|
||||||
|
Each image should end with a hook for the next:
|
||||||
|
|
||||||
|
| Strategy | Example |
|
||||||
|
|----------|---------|
|
||||||
|
| Teaser | "第一个就很强大👇" |
|
||||||
|
| Numbering | "接下来是第2个👇" |
|
||||||
|
| Superlative | "下一个更厉害👇" |
|
||||||
|
| Question | "猜猜下一个是什么？👇" |
|
||||||
|
| Promise | "最后一个最实用👇" |
|
||||||
|
| Urgency | "最重要的来了👇" |
|
||||||
|
|
||||||
|
## Variant Differentiation
|
||||||
|
|
||||||
|
Three variants should differ meaningfully:
|
||||||
|
|
||||||
|
| Aspect | Variant A | Variant B | Variant C |
|
||||||
|
|--------|-----------|-----------|-----------|
|
||||||
|
| Style | Primary match | Alternative | Different mood |
|
||||||
|
| Layout | Content-optimized | Different density | Different structure |
|
||||||
|
| Tone | Professional | Casual | Playful |
|
||||||
|
| Audience | Primary target | Secondary target | Broader appeal |
|
||||||
|
|
||||||
|
**Example for "AI工具推荐"**:
|
||||||
|
- `outline-style-tech.md`: Tech + Dense - 专业极客风
|
||||||
|
- `outline-style-notion.md`: Notion + List - 清爽知识卡片
|
||||||
|
- `outline-style-cute.md`: Cute + Balanced - 可爱易读风
|
||||||
Reference in New Issue
Block a user