feat: add analysis framework for Xiaohongshu content

2026-08-08 09:53:02 +08:00 · 2026-01-17 15:52:00 -06:00
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+# Xiaohongshu Content Analysis Framework
+
+Deep analysis framework tailored for Xiaohongshu's unique engagement patterns.
+
+## Purpose
+
+Before creating infographics, thoroughly analyze the source material to:
+- Maximize hook power and swipe motivation
+- Identify save-worthy and share-worthy elements
+- Plan the visual narrative arc
+- Match content to optimal style/layout
+
+## Platform Characteristics
+
+Unlike other platforms, Xiaohongshu content must prioritize:
+- **Hook Power**: First image decides 90% of engagement
+- **Swipe Motivation**: Each image must compel users to continue
+- **Save Value**: Content worth bookmarking for later
+- **Share Triggers**: Emotional resonance that drives sharing
+
+## Analysis Dimensions
+
+### 1. Content Type Classification
+
+| Type | Characteristics | Best Style | Best Layout |
+|------|----------------|------------|-------------|
+| 种草/安利 | Product recommendation, benefits focus | cute/fresh | balanced/list |
+| 干货分享 | Knowledge, tips, how-to | notion/tech | dense/list |
+| 个人故事 | Personal experience, emotional | warm | balanced |
+| 测评对比 | Review, comparison, pros/cons | tech/bold | comparison |
+| 教程步骤 | Step-by-step guide | fresh/notion | flow/list |
+| 避坑指南 | Warnings, mistakes to avoid | bold | list/comparison |
+| 清单合集 | Collections, recommendations | cute/minimal | list/dense |
+
+### 2. Hook Analysis (爆款标题潜力)
+
+Evaluate title/hook potential using these patterns:
+
+**Hook Types**:
+- **数字钩子**: "5个方法", "3分钟学会", "99%的人不知道"
+- **痛点钩子**: "踩过的坑", "后悔没早知道", "别再..."
+- **好奇钩子**: "原来...", "竟然...", "没想到..."
+- **利益钩子**: "省钱", "变美", "效率翻倍"
+- **身份钩子**: "打工人必看", "学生党", "新手妈妈"
+
+**Rating Scale**:
+- ⭐⭐⭐⭐⭐ (5/5): Multiple strong hooks combined
+- ⭐⭐⭐⭐ (4/5): Clear hook with room for enhancement
+- ⭐⭐⭐ (3/5): Basic hook, needs strengthening
+- ⭐⭐ (2/5): Weak hook, requires significant improvement
+- ⭐ (1/5): No clear hook
+
+### 3. Target Audience (用户画像)
+
+| Audience | Interests | Preferred Style | Content Focus |
+|----------|-----------|-----------------|---------------|
+| 学生党 | 省钱、学习、校园 | cute/fresh | 平价、教程、学习方法 |
+| 打工人 | 效率、职场、减压 | minimal/tech | 工具、技巧、摸鱼 |
+| 宝妈 | 育儿、家居、省心 | warm/fresh | 实用、安全、经验 |
+| 精致女孩 | 美妆、穿搭、仪式感 | cute/retro | 好看、氛围、品质 |
+| 技术宅 | 工具、效率、极客 | tech/notion | 深度、专业、新奇 |
+| 美食爱好者 | 探店、食谱、测评 | warm/pop | 好吃、简单、颜值 |
+| 旅行达人 | 攻略、打卡、小众 | fresh/retro | 省钱、避坑、拍照 |
+
+### 4. Engagement Potential
+
+**Save Value (收藏价值)**:
+- Is it reference material? ✓ High save potential
+- Is it a checklist or list? ✓ High save potential
+- Is it a tutorial? ✓ High save potential
+- Is it time-sensitive news? ✗ Low save potential
+
+**Share Triggers (分享冲动)**:
+- "我朋友也需要看这个" → High share potential
+- "这说的就是我" → Identity resonance
+- "太有用了必须分享" → Utility sharing
+- "笑死，给朋友看看" → Entertainment sharing
+
+**Comment Inducement (评论诱导)**:
+- Open-ended questions: "你是哪种类型？"
+- Experience sharing: "评论区说说你的经历"
+- Debate triggers: "你觉得呢？"
+- Help requests: "有更好的推荐吗？"
+
+**Interaction Design (互动设计)**:
+- Polls: "A还是B？"
+- Challenges: "你能做到几个？"
+- Tags: "@你那个需要的朋友"
+
+### 5. Visual Opportunity Map
+
+| Content Element | Visual Treatment | Example |
+|-----------------|------------------|---------|
+| 数据/统计 | Highlighted numbers, simple charts | "节省80%时间" 大字突出 |
+| 对比 | Before/after, side-by-side | 左右分屏对比图 |
+| 步骤 | Numbered flow, arrows | 1→2→3 流程图 |
+| 清单 | Checklist with icons | ✓/✗ 列表配图标 |
+| 情感 | Character expressions, scenes | 卡通人物表情包 |
+| 产品 | Product showcase, lifestyle | 产品实拍+使用场景 |
+| 引用 | Quote cards, speech bubbles | 金句卡片设计 |
+
+### 6. Swipe Flow Design
+
+Plan the narrative arc across images:
+
+| Position | Purpose | Hook Strategy |
+|----------|---------|---------------|
+| **Cover (封面)** | Stop scrolling | 最强视觉冲击 + 核心标题 |
+| **Setup (铺垫)** | Build context | 痛点共鸣 / 好奇心 |
+| **Core (核心)** | Deliver value | 干货内容，每页1-2个要点 |
+| **Payoff (收获)** | Practical takeaway | 可执行的行动建议 |
+| **Ending (结尾)** | Drive action | CTA + 互动引导 |
+
+**Swipe Motivation Between Images**:
+- End each image with a hook for the next
+- Use "下一页更精彩" type transitions
+- Create information gaps that require swiping
+- Build anticipation through numbering ("第3个最重要")
+
+## Output Format
+
+Analysis results should be saved to `analysis.md` with:
+
+```yaml
+---
+title: "5个让你效率翻倍的AI工具"
+topic: 干货分享
+content_type: 工具推荐
+source_language: zh
+user_language: zh
+recommended_image_count: 6
+---
+
+## Target Audience
+
+- **Primary**: 打工人、自由职业者 - 追求效率提升
+- **Secondary**: 学生党 - 写论文、做作业需要
+- **Tertiary**: 内容创作者 - 需要AI辅助
+
+## Hook Analysis
+
+**标题钩子评分**: ⭐⭐⭐⭐ (4/5)
+- ✓ 数字钩子: "5个"
+- ✓ 利益钩子: "效率翻倍"
+- △ 可增强: 加入身份标签 "打工人必看"
+
+**建议优化**:
+- 原标题: "5个让你效率翻倍的AI工具"
+- 优化: "打工人必看！5个让我效率翻倍的AI神器"
+
+## Value Proposition
+
+**为什么用户要看？**
+1. **实用价值**: 直接可用的工具推荐
+2. **省时省力**: 不用自己筛选，直接抄作业
+3. **FOMO**: 别人都在用，我不能落后
+
+**收藏理由**: 工具清单，需要时可以回来查
+
+## Engagement Design
+
+- **互动点**: 结尾问"你最常用哪个？"
+- **评论诱导**: "还有什么好用的工具评论区分享"
+- **分享触发**: 打工人会转发给同事
+
+## Content Signals
+
+- "AI工具" → tech + dense
+- "效率" → notion + list
+- "干货" → minimal + dense
+
+## Swipe Flow
+
+| Image | Position | Purpose | Hook |
+|-------|----------|---------|------|
+| 1 | Cover | 吸引停留 | 标题+视觉冲击 |
+| 2 | Setup | 建立共鸣 | 为什么需要AI工具 |
+| 3-5 | Core | 核心价值 | 每页1-2个工具详解 |
+| 6 | Ending | 行动引导 | 总结+互动引导 |
+
+## Recommended Approaches
+
+1. **Tech + Dense** - 专业科技感，适合干货分享 (recommended)
+2. **Notion + List** - 清爽知识卡片风格
+3. **Minimal + Balanced** - 简约高端，适合职场人群
+```
+
+## Analysis Checklist
+
+Before proceeding to outline generation:
+
+- [ ] Can I identify the content type?
+- [ ] Is the hook strong enough? (≥3 stars)
+- [ ] Do I know the primary audience?
+- [ ] Have I identified save/share triggers?
+- [ ] Are there clear visual opportunities?
+- [ ] Is the swipe flow planned?
+- [ ] Have I selected 3 style+layout combinations?
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+# Xiaohongshu Outline Template
+
+Template for generating infographic series outlines.
+
+## File Naming
+
+Outline files use style slug in the name:
+- `outline-style-tech.md` - Tech style variant
+- `outline-style-notion.md` - Notion style variant
+- `outline-style-minimal.md` - Minimal style variant
+- `outline.md` - Final selected (copied from chosen variant)
+
+## Image File Naming
+
+Images use meaningful slugs for readability:
+```
+NN-{type}-[slug].png
+NN-{type}-[slug].md (in prompts/)
+```
+
+| Type | Usage |
+|------|-------|
+| `cover` | First image (cover) |
+| `content` | Middle content images |
+| `ending` | Last image |
+
+**Examples**:
+- `01-cover-ai-tools.png`
+- `02-content-why-ai.png`
+- `03-content-chatgpt.png`
+- `04-content-midjourney.png`
+- `05-content-notion-ai.png`
+- `06-ending-summary.png`
+
+**Slug rules**:
+- Derived from image content (kebab-case)
+- Must be unique within the series
+- Keep short but descriptive (2-4 words)
+
+## Outline Format
+
+```markdown
+# Xiaohongshu Infographic Series Outline
+
+---
+style: tech
+default_layout: dense
+image_count: 6
+generated: YYYY-MM-DD HH:mm
+---
+
+## Image 1 of 6
+
+**Position**: Cover
+**Layout**: sparse
+**Hook**: 打工人必看！
+**Slug**: ai-tools
+**Filename**: 01-cover-ai-tools.png
+
+**Text Content**:
+- Title: 「5个AI神器让你效率翻倍」
+- Subtitle: 亲测好用，建议收藏
+
+**Visual Concept**:
+科技感背景，多个AI工具图标环绕，中心大标题，
+霓虹蓝+深色背景，未来感十足
+
+**Swipe Hook**: 第一个就很强大👇
+
+---
+
+## Image 2 of 6
+
+**Position**: Content
+**Layout**: balanced
+**Core Message**: 为什么你需要AI工具
+**Slug**: why-ai
+**Filename**: 02-content-why-ai.png
+
+**Text Content**:
+- Title: 「为什么要用AI？」
+- Points:
+  - 重复工作自动化
+  - 创意辅助不卡壳
+  - 效率提升10倍
+
+**Visual Concept**:
+对比图：左边疲惫打工人，右边轻松使用AI的人
+科技线条装饰，简洁有力
+
+**Swipe Hook**: 接下来是具体工具推荐👇
+
+---
+
+## Image 3 of 6
+
+**Position**: Content
+**Layout**: dense
+**Core Message**: ChatGPT使用技巧
+**Slug**: chatgpt
+**Filename**: 03-content-chatgpt.png
+
+**Text Content**:
+- Title: 「ChatGPT」
+- Subtitle: 最强AI助手
+- Points:
+  - 写文案：给出框架，秒出初稿
+  - 改文章：润色、翻译、总结
+  - 编程：写代码、找bug
+  - 学习：解释概念、出题练习
+
+**Visual Concept**:
+ChatGPT logo居中，四周放射状展示功能点
+深色科技背景，霓虹绿点缀
+
+**Swipe Hook**: 下一个更适合创意工作者👇
+
+---
+
+## Image 4 of 6
+
+**Position**: Content
+**Layout**: dense
+**Core Message**: Midjourney绘图
+**Slug**: midjourney
+**Filename**: 04-content-midjourney.png
+
+**Text Content**:
+- Title: 「Midjourney」
+- Subtitle: AI绘画神器
+- Points:
+  - 输入描述，秒出图片
+  - 风格多样：写实/插画/3D
+  - 做封面、做头像、做素材
+  - 不会画画也能当设计师
+
+**Visual Concept**:
+展示几张MJ生成的不同风格图片
+画框/画布元素装饰
+
+**Swipe Hook**: 还有一个效率神器👇
+
+---
+
+## Image 5 of 6
+
+**Position**: Content
+**Layout**: balanced
+**Core Message**: Notion AI笔记
+**Slug**: notion-ai
+**Filename**: 05-content-notion-ai.png
+
+**Text Content**:
+- Title: 「Notion AI」
+- Subtitle: 智能笔记助手
+- Points:
+  - 自动总结长文
+  - 头脑风暴出点子
+  - 整理会议记录
+
+**Visual Concept**:
+Notion界面风格，简洁黑白配色
+展示笔记整理前后对比
+
+**Swipe Hook**: 最后总结一下👇
+
+---
+
+## Image 6 of 6
+
+**Position**: Ending
+**Layout**: sparse
+**Core Message**: 总结与互动
+**Slug**: summary
+**Filename**: 06-ending-summary.png
+
+**Text Content**:
+- Title: 「工具只是工具」
+- Subtitle: 关键是用起来！
+- CTA: 收藏备用 | 转发给需要的朋友
+- Interaction: 你最常用哪个？评论区见👇
+
+**Visual Concept**:
+简洁背景，大字标题
+底部互动引导文字
+收藏/分享图标
+
+---
+```
+
+## Layout Guidelines by Position
+
+| Position | Recommended Layout | Why |
+|----------|-------------------|-----|
+| Cover | `sparse` | Maximum visual impact, clear title |
+| Setup | `balanced` | Context without overwhelming |
+| Core | `balanced`/`dense`/`list` | Based on content density |
+| Payoff | `balanced`/`list` | Clear takeaways |
+| Ending | `sparse` | Clean CTA, memorable close |
+
+## Swipe Hook Strategies
+
+Each image should end with a hook for the next:
+
+| Strategy | Example |
+|----------|---------|
+| Teaser | "第一个就很强大👇" |
+| Numbering | "接下来是第2个👇" |
+| Superlative | "下一个更厉害👇" |
+| Question | "猜猜下一个是什么？👇" |
+| Promise | "最后一个最实用👇" |
+| Urgency | "最重要的来了👇" |
+
+## Variant Differentiation
+
+Three variants should differ meaningfully:
+
+| Aspect | Variant A | Variant B | Variant C |
+|--------|-----------|-----------|-----------|
+| Style | Primary match | Alternative | Different mood |
+| Layout | Content-optimized | Different density | Different structure |
+| Tone | Professional | Casual | Playful |
+| Audience | Primary target | Secondary target | Broader appeal |
+
+**Example for "AI工具推荐"**:
+- `outline-style-tech.md`: Tech + Dense - 专业极客风
+- `outline-style-notion.md`: Notion + List - 清爽知识卡片
+- `outline-style-cute.md`: Cute + Balanced - 可爱易读风